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Research papers

How and why people buy magazines in the Netherlands

This paper intends to give a survey of the marketing and distribution of consumer magazines in the Netherlands by the Verenigde Nederlandse Uitgeversbedrijven (United Dutch Publishing Companies). In this report a survey is given of recent research...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Authors: Huybert Boermans, Rob Van Prattenburg
November 1, 1979
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Citation

Boermans and Van Prattenburg (1979a, November 01). How and why people buy magazines in the Netherlands. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-and-why-people-buy-magazines-in-the-netherlands